This morning I have been privileged with 30 minutes (maybe more) to myself, this never happens, especially in the office. I have been thinking about something that I don’t have an answer for. How did someone who was always interested in art and design from a young age (obtained from my mother) go on to get a degree in Photography, and then end up in the advertising industry?

I don’t know the answer to this, all I know is that I have enjoyed every step of it, well most of it, and I (much like Naked) have attempted to stand out with every opportunity regardless of the situation. Not using a camera for a photography degree made it much more interesting than it actually was. I always remember reading about David Ogilvy, who would enter conferences and meetings 10 minutes late on a regular basis so that people would always know who he was…’David Ogilvy, sorry I’m late…’.

This kind of brings me onto what we do in the advertising industry, we are different, we are paid to make brands stand out and in turn make money and gain more market share. We don’t produce the same as everybody else which gets us somewhere. We here at Naked but brands in a position to advertise, and to advertise well to the right consumers at the right times.
Traditional agencies say you need to advertise 100% of the time to all 360º of your audience, well actually we say that you need to advertise to the 67º (for example) who are listening and when the time comes, not 100% of the time. This is one of the many ways in which we are different. We love it.